About

Design is about choices, and we want you to be a part of it.

We are a furniture brand and we believe that design is born from the encounter between technology, people, and values, to create objects that have an impact on everyday life.

This is a result we can only achieve thanks to our community of design lovers, whom we involve in all creative and production phases. We thus create a process where collaboration allows products to reflect people's real needs and forge a direct relationship with those who choose us.

Our ideas become reality in the wrought iron district of Badia Calavena, a town in the province of Verona. And it is precisely in the family workshops, where this tradition meets sustainability, expertise, and passion, that we have created entirely Made in Italy products that enhance local resources and are sold directly by us, without intermediaries.

You and the community of design lovers are a fundamental part of Hiro. Your preferences define which furnishings we create, because only by listening to you can we create products in small series, without the need for large inventories. Because being "designer" also means giving the right value to resources and their use, without wasting them.

It is only with you that all this is possible.

How is a Hiro product created?

STEP 1

Call for Ideas

We periodically ask designers and creative minds to design new metal objects with an iconic, modern style that's simply unique. The theme is always different, depending on the time of year and current needs.

Find out more

STEP 2

A word from the Community

Once we receive hundreds of proposals, we select the best ones and share them through our newsletters and social media channels, leaving the final decision to the tastes of each design lover. This process leads to producing the object that is not only the most desired, but also, and above all, the most useful. We want the final product to be a convergence of our proposals and the needs of the community.

STEP 3

What do we call it?

Once you've chosen your product, before starting production, all that's left to do is decide on the name. Here, too, you and the community come into play, asking you to contribute by choosing the name, as well as the colors to produce and any variations. The product is created with you, right down to the final details.

Vision

We want to contribute with our furnishings to a world where the consumption that makes us happy also increases the positive impact of the choices we make.

Vision

We want to contribute with our furnishings to a world where the consumption that makes us happy also increases the positive impact of the choices we make.

Mission

We create beautiful and functional objects that we truly need, through a style unmediated by the usual big brands.

Mission

We create beautiful and functional objects that we truly need, through a style unmediated by the usual big brands.

Our values

Relation

We are an Italian company, we believe in human relationships and the importance of collaboration that generates innovation.

Availability

We believe in the value and potential of the opinions expressed by those who purchase our products. We are committed to always meeting their expectations through open, attentive, and thoughtful communication.

Responsibility

We place great importance on the impact of the choices we make. That's why we produce only with the positive feedback of our community, entirely in Italy, avoiding overproduction.

Every year, thousands of pieces of furniture and accessories, presented at trade shows or photographed for catalogs, end up as prototypes or unsold products. Customer feedback is the key to combating overproduction, which is detrimental to design. We believe in a direct relationship with our community, which is essential in deciding whether to pursue a project, produce it, and put it on sale.